December 3, 2012
An Alpha Watch Brand, Omega, Arrives in Atlanta
The Luxury Swiss Watchmaker Goes South
By Nancy Staab
Omega has gone from the depths of the ocean to the historic first moon landing, and is the official timepiece of James Bond in the latest flick “Skyfall.” Now the heritage watch brand has arrived at Phipps Plaza just in time for the holidays.
This fall Phipps Plaza opened the doors to a sparkling new Omega watch boutique (across from Tiffany’s and adjacent to Jimmy Choo) and helmed by luxury expert Calvin Fong as the general manager. And what’s good enough for Omega brand ambassadors like Nicole Kidman, George Clooney and James Bond (as the legendary spy, actor Daniel Craig wears two Omegas in the current movie Skyfall), is good enough for Atlanta.
But the Swiss watch company is about much more than glossy celebrity endorsements. The heritage brand was founded in 1848 and has more than a century-and-a-half of fine watch craftsmanship as its legacy. The prestige watch company has also participated first hand in watershed moments in history. It was a classic Omega watch that was sported on President John Kennedy’s wrist; the watch has been the proud timekeeper of the Olympics for 25 games and will continue that role with the 2014 Winter Olympics in Sochi and 2016 Summer Olympics in Rio de Janeiro; and most impressively, it is the official watch chosen by NASA. The Omega Speedmaster Professional Chronograph was the first watch on the Moon, worn by Buzz Aldrin, and all subsequent manned NASA missions since then have relied on Omega for the timepieces.
Faithful to its pioneering spirit, Omega continues to make technical and watchmaking history with innovations in areas as diverse as sports timing and precision technology—innovations that lead to the conquest of ocean depths with its iconic Seamaster watches and to the frontiers of outer space. In 1991 Omega introduced one of the 20th century’s major innovations in watchmaking excellence--a co-axial escapement that reduces friction and therefore results in greater accuracy. Recently, Omega became a technical advisor of Solar Impulse, a future project to circumnavigate the Earth with a solar-powered airplane.
However, beauty and design are equally important to this haute horlogerie and it’s not just the men who get to model all the cool arm candy. Nicole Kidman acts as ambassador for the Ladymatic—an elegant timepiece with a clear sapphire crystal window on the back through which the watch’s intricate interior movements can be viewed. The gold model is stunning and dusted with polished diamond-paved bezels. The Constellation Collection for men and women, perfect for holiday gift-giving, sports various details like diamonds inset for each hour, diamond pavé or white mother-of-pearl faces, or swirly diamond and star patterns that resemble the constellations themselves on the faces and bands of the luxury edition.
Last but not least, the sleek and stylish James Bond movie franchise lends cachet to Omega, just as the storied watch brand lends cachet to Bond himself. In the current Bond movie, Skyfall, Daniel Craig’s Bond models two watches, the steel-on-steel Omega Planet Ocean 600M and the shockproof Omega Seamaster Aqua Terra that can go to 500 feet underwater, a specialist depth well beyond any recreational diving. And if you’ve seen Skyfall, you know that Bond needs this second watch on more than one occasion in the film! Waterfall jump anyone? Rather than just admire this beauty on the big screen, you can snag your own limited-edition SkyFall Watch at Atlanta’s new Omega boutique. The underwater-ready watch consists of brushed and polished stainless steel and boasts a divers’ clasp engraved with “007.” We’re shaken AND stirred.
The Omega boutique is located on level one at Phipps Plaza in Buckhead, 404.841.9252. For more information visit www.omegawatches.com
SEE SLIDESHOW BELOW OF OMEGA WATCHES PAST AND PRESENT INCLUDING THE LATEST JAMES BOND MODEL.