Urban Sleuth :
April 18, 2012
The haberdashery hooks up with the chic-magnet
By James Oxendine
- Photos from Sid and Ann Mashburn websites
Dapper Duo Sid and Ann Mashburn Combine Forces with a New Westside Storefront this Summer
Sid and Ann Mashburn, Atlanta's first couple of fashion, are moving in together! Yes, that’s right, this summer they are merging their individual boutiques to offer more of their iconic favorites in a new and larger space. Ann is moving her bespoke women's boutique one door down to the former b Braithwaite space at Westside Urban Market. Then a planned renovation, handled by noted Atlanta architect Stan Dixon, will connect the new designer digs directly to Sid's current space by mid-summer.
Ann says that the extra space "will give us more room to expand our selection of both Sid Mashburn and Ann Mashburn product." And what an immaculately edited selection that is--from their eponymous house labels for him and her, to preppy-with-a twist offerings from other vetted labels, plus books, records and other totemic style accessories. In fact, the nationally recognized Mr. and Mrs. Mashburn are not so much fashion purveyors as living embodiments of a chic and covetable lifestyle brand.
Sid honed his fashion aesthetic at Ralph Lauren and J. Crew, while Ann learned the art of the stylish fashion edit with stints at Vogue and Glamour magazine—even working under legendary Polly Mellen. Fashion and fate merged when they fell in love and then moved from NYC to Atlanta in 2008.
Now Atlanta’s first family of fashion (they also have a charming brood of five daughters) can provide a more seamless shopping experience for their customers with side-by-side shops. According to the sartorially savvy duo, each shop will maintain it’s unique vibe, just as they do now, with "the women's side more feminine, and the men's more masculine." And Ann promises, “As always, the shops will be filled with an edited collection of our designs as well as iconic favorites and just what we love.”
Amen to that fashion matrimony.