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Urban Sleuth :

April 24, 2012

The Perimeter Goes Parisian

Le Méridien Hotel Will Inject Atlanta with Gallic Glamour in 2013

By James Oxendine

On the heels of Mandarin Oriental’s assumption of The Mansion on Peachtree, comes word that another global hotel chain, this one with a Parisian flair, will add Le Luxe to the Perimeter

Le Meridien hotels in Bora Bora, Bangkok,Dubai and Milan Le Meridien hotels in Bora Bora, Bangkok,Dubai and Milan

Atlanta's haute hotel roster is getting some Gallic glamour. The 275-room Atlanta Perimeter Hotel & Suites, will be rebranded as a Le Méridien Hotel. The former W, which has been operating as a the Atlanta Perimeter Hotel & Suites since being stripped of its W flag last year, was sold in March by Starwood Hotels & Resorts and will undergo nearly $20 million in much-needed renovations and upgrades before re-opening as a Le Méridien. When the Atlanta unit opens in 18 months, with new owners but with Starwood retained as the hotel’s operator, it will mark the 9th U.S. location for the chain. (Other U.S. posts include Palm Springs, San Francisco, New York and Dallas)

Le Meridien Kahao Lak, Thailand Le Meridien Kahao Lak, Thailand

The Parisian-inspired, U.K.-based brand, Le Méridien, is a global hotel group with a portfolio of more than 100+ luxury and upscale hotels in over 50 countries worldwide, including China, the French Polynesia (the luxe string of over-water bungalows of its Bora Bora property epitomize lush escape), Hong Kong, Egypt, Morocco, Seychelles, India, Thailand, United Arab Emirates, Saudi Arabia and many of the capital cities in Europe. “Mixing contemporary culture with its European heritage,” Le Méridien aims to create a “culturally refined,” and “stimulating” atmosphere for a meaningful hotel experience, according to the hotel’s official website. The hotel property is particularly keen on art and culture, forging a unique “Unlock Art” program that beings with an artist-rendered, hotel room card-key and culminates with custom arts opportunities for hotel guests via Le Méridien’s unique partnerships with contemporary cultural centers around the world.  “Our goal is to create memorable guest experiences by pairing exceptional product design and functionality with a service culture of excellence,” says Paul Wischermann, president of Wischermann Partners, the hotel’s new management company. “Atlanta, as a global hub, is the right location for this property connecting with Starwood’s strong upper upscale and luxury customer base.”

For more information on Le Meridien hotel properties visit:  http://www.starwoodhotels.com/lemeridien/index.html