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November 18, 2012

Fashion Mash Notes: Ann and Sid Mashburn Move in Together!

The haberdashery hooks up with the chic-magnet

By Nancy Staab

  • Photos of Ann Mashburn's space by Diego Flores; photos of Sid Mashburn's space by Simons Finnerty

The first-couple-of-Atlanta-fashion, Sid and Ann Mashburn,  have merged their connected-but-separate storefronts in Westside with Ann’s expanded new space. Here’s a first look at the stunning new store—from the local art and old vinyl to sexy white leather jackets and plush fur vests in Ann’s new citified section of the store…and a stuffed giraffe, yes, giraffe, serves as the combined stores’ new mascot!

Ann Mashburn's chic new space in Westside. Ann Mashburn's chic new space in Westside.

When the baby boutique B. Braithwaite relocated from Westside to Buckhead, the pristine white space next door to Sid Mashburn boutique was too tempting for Ann Mashburn to turn down, even though it required a slight move…exactly one door down from her original space. The opportunity to merge her chic women’s storefront with her husband Sid’s haberdashery seemed like kismet.

Well, they say opposites attract. Sid’s masculine shop of burnished leather, mounted taxonomy, jazz records playing, a ping pong table, and the smell of leather and suede is like walking into the most stylish and hip man-cave you’ve ever seen. They’ll even break out the small-batch whiskey, Southern hospitality-style, if you ask them. The dapper sales team looks like an editorial spread from GQ and the space screams authentic lifestyle in all the little details from the old-timey wooden shoe horns and coiled alligator belts to the pressed and folded pocket squares.

By contrast, Ann Mashburn’s adjoining new space is an all-white oasis of feminine chic with airy, double-height ceiling; a luxe, white marble checkout counter; and pops of pink in the form of a graceful daybed and two French siting chairs in the dressing area. Strategically placed, large-scale art by local artists—a swirly Carolyn Carr abstract over the checkout counter and an abstracted, female nude in black-and- white by Sally King Benedict –-add equally girly grace notes to the loft-life space.

The residential feel of the boutique is not that surprising, given that Ann turned to acclaimed, Atlanta residential architect Stan Dixon to build out her new space. Dixon maintained the white palette of B. Braithwaithe but dramatically opened up the space by removing several of the partitions. A custom, multi-armed, modern brass chandelier is another focal point, but the real draw is the fashion and accessories. With the dramatically expanded space, Ann says that she was able to add a more citified, uptown inventory to reflect Sid’s sartorially-minded merchandise.

And after years honing their fashion skills in New York at Ralph Lauren, J. Crew, Vogue and Glamour magazines, respectively, this long-term couple can speak style-short hand with each other. Therefore, Ann added sophisticated white leather jackets with a snakeskin pattern by J. Brand, fur vests by Adrienne Landau, classic LBDs and trench coats, and silky blouses by Equipment to mirror Sid’s  tailored, urbane offerings.

Vignettes from Ann Mashburn. Vignettes from Ann Mashburn.

Not to fear, Ann’s beloved standards are still available in abundance: her own crisp, custom-label shirts and breezy shirt dresses made in Italy; summery tunics; tie-die jeans; and boho-preppy looks by fashion-forward labels like Tripp, Carven, Tucker, etc. that take the customer from casual carpool to cocktail-party-polish.

There are also loads of covetable accessories that you can’t find anywhere else in Atlanta:  elegantly edgy, spiky gold necklaces; exclusive Mario Badescu skincare products; traditional Texas leather cowboy boots by Luchese; hip, fringe leather bags by Kendall Conrad; sweet ballet flats; shagreen Ann Mashburn cuffs in candy-colored pastels; and a curated selection of style-centric books on Avedon, Tomboy Style, Lee Radziwill, Balenciaga and Hitchock Style. And this spring look for Ann’sown line of leather handbags.

Ann’s salon-like space invites leisurely browsing, and with Sid’s handsome space adjoining, it’s perfect for his-and-her weekends of couples shopping. Ann says they have already seen a big uptick in couples traffic since she opened her new space in October.

Sid also scored a sweet little annex with Ann’s expansion that houses a new men’s shoe library; a bespoke selection of  men’s watches, belts and vintage belt buckles; and a wall of high-tech toys like state-of-the art soundtables.

(This cooler-than-thou couple also have a shared love of music. Not only do they play iconic jazz and blues music in their stores, but they actually sell old vinyl on their website: everything from Dusty Springfield and Miles Davis to The Clash and Concrete Blonde.)

And we saved the best for last: Sid’s wonderfully eccentric new annex is overseen by one gigantic, stuffed giraffe mounted over the watches counter. A reject from Paris’ Clignancourt flea market, the mascot was kindly adopted by Sid and Ann when one of their friends found this impulsive purchase too large for her living space.  We are pretty sure the giraffe enjoys his groovy new digs alongside the jazz, the artwork, and the curated fashions that can easily transition from Peachtree to Paris.

 Ann Mashburn and Sid Mashburn boutiques are located at 1198 Howell Mill Road, open Monday-Saturdays, and by appointment. Phone: 404.350.7135. For more info on Sid and Ann’s boutiques visit: www.sidmashburn.com

SEE SLIDESHOW OF IMAGES FROM ANN AND SID MASHBURN'S NEW BOUTIQUE SPACES BELOW. 

A view of Ann Mashburn's new boutique. Architecture by Stan Dixon. A view of Ann Mashburn's new boutique. Architecture by Stan Dixon.

 

Vignettes of Sid Mashburn's new annex: the giraffe mascot and state-of-the-art soundtables, plus art. Vignettes of Sid Mashburn's new annex: the giraffe mascot and state-of-the-art soundtables, plus art.