June 26, 2012
Summer According to Prada
The Italian fashion house makes a splash with graphic Tees that epitomize summer
By Nancy Staab
Prada teams up with artist Vahram Muratyan for clever concept tees that celebrate both summer and Prada’s stylish fashion iconography
Paris-based graphic designer and artist Vahram Muratyan made waves last year with his book Paris vs. New York, a visual exploration of two great cities via their graphic signs. This year, he’ll catch the eye of the fashion flock with his new collaboration with Italian fashion house Prada.
Prada recently invited Muratyan to design a series of unisex t-shirts inspired by Prada’s men and women’s spring/summer 2012 accessories collection. The result: droll and dreamlike graphics in which Teddy sunglasses morph into a golf green; a Pyramide bag become the steering wheel helmed by a chic woman wearing Prada’s Dixie sunglasses; the Saffiano bi-color bag becomes a swimming pool; and the rooftops of a cityscape take the shape of Prada's men’s Rocket shoes. The artist collaboration is part of Prada’s new Parallel Universe project, which Prada describes as “an exercise that grows out of the drive to experiment with, and to match, new communications media and Prada’s semiotics.” Whether you get the insider, visual jokes and fashion “semiotics” or not, the style tribes will spring for these graphic, color-drenched t-shirts that represent an ode to carefree summer.
The unisex Prada t-shirts will be available at select Prada boutiques beginning in July. www.prada.com and www.prada.com/en/parallel-universes/cards/1#/step-1