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Digital Gloss:

September 6, 2011

The Coveteur

Peek into Ygal Azrouel and Cameron Silver’s closets via this eye-candy site

By Nancy Staab

Two Toronto lasses raid the closets of fashion’s ultimate insiders for their style-centric site.

The Canadian-based fashion-hunters of The Coveteur website (designer Erin Kleinberg and stylist Stephanie Mark) nail their couture prey—whether L.A. vintage king Cameron Silver or Vogue alum and planner of Fashion at Lincoln Park, Stephanie Winston WolkoffThe Coveteur (www.thecoveteur.com) may be a made-up word but it perfectly encapsulates the concept of this site: a voyeuristic look at covetable clothes, accessories and, indeed, many other quirky collectibles owned by fashion’s rarefied circles. From DJ Harley Viera Newton to jewelry designer Anita Ko, this is fashion’s vanguard. There’s a few marquee names like fashion designer Yigal Azrouel, Simon Doonan and Khloe Kardashian in the mix. However, the site mostly features the insider rank and file: editors, stylists, interior designers and curators, who have yet to attain the klieg-light fame of say, Ms. Wintour.

Erin Kleinberg and Stephanie Mark of The Coveteur Erin Kleinberg and Stephanie Mark of The Coveteur

The motto for The Coveteur is a quote from designer Dries Van Noten:  “It’s more interesting to have just a picture of a small detail—then you can dream all the rest around it. Because when you see the whole thing, what is there to imagine?”

Thus, the journalistic duo of Klein and Mark and their trusty photographer Jake Rosenberg go way beyond the closets, creating evocative vignettes that capture stylish people’s inner lives, obsessions, tastes and diversions. Everything from campy Cupie doll figurines to old vinyl and elegant taxidermy are chronicled. (Ryan Korban’s white peacock is divine). The team’s unique style of capturing their subject’s fashion stash--taking the clothes and accessories out of the closet proper and arranging them like artful still lifes amongst their own tchotchkes, books, flowers, furnishings, rugs, pets, personal art, surf boards, even kitchenware--paint a much more revealing picture of their owners than any straightforward fashion shoot or portrait could convey. (Our own Style Voyeur feature was conceived before we discovered this site, but going forward, we may have to take inspiration from this chic site!)  Nevertheless, Coveteur’s highly stylized peeks at closet contents are also accompanied with a  more straight-forward, full-glam portrait and professional profile for each fashion-phile, so viewers can have their couture cake and eat it too.

Check out the fashion catnip at www.thecoveteur.com